For the JHOP business cards, I wanted to do something a bit more unique than the typical business card. So I did some searching on the Internet for “unique business cards” and came up with the following ideas for this one:
- A vertical card
- One side black, one side white
- Pull an element from the logo (the flame) out and set it huge and semi-transparent against the background on the front of the card
- Display part of the logo (the house) on the back of the card along with the contact info
As you can see above, on the first design, the logo was a bit too small and didn’t look spaced and positioned quite right on the card. So I enlarged the white outline as well as the logo for the second set of cards to print (Post featured image above).
Additionally, I had designed the cards in InDesign first, then transferred them over to Illustrator for the print shop, but somehow they ended up printing the semi-transparent hidden InDesign layer along with the main Illustrator design. It did give the back of the cards a unique effect although that wasn’t the original intention.