Discover Korea Print Ads Progression (Student Project)

The following is an excerpt from my 122-page Master’s Degree Design book in which I chose to rebrand Korean tourism for my year-long project. (You candownload the entire e-book here, or order a hardcopy from Blurb here.)

Print ad development involved a minimum of SIX sketches for each ad (shown first), and FOUR different iterations of the ad (progression from left to right).

  1. The final sketch displayed is the one that was worked up in the computer.
  2. The final ad displayed is the “official” final design.

Print Ad 1

Sketches

Digital Designs

Uses my photos and was submitted to US Copyright Office
Uses my photos and was submitted to US Copyright Office

Print Ad 2

Sketches

Digital Designs

Final design
Final design

Print Ad 3

Sketches

Digital Designs

Clean it up, add the same background and a few more elements
Clean it up, add the same background and a few more elements

Early ad attempts that didn’t make the cut

About two months BEFORE iterating through the above designs, in a class called “Effective Copywriting” we were asked to make TWO ads with “effective copywriting.” These are my ads for that class.

They ultimately didn’t make it into the Campaign book and they have a completely unique logo that I never worked out beyond this. However, the work I did on these helped me really start getting into my subject matter and the angles from which I wanted to approach this rebrand.

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